The EU Trademark, also referred to as the European Union Trademark or the Intellectual Property Office of the European Union (EUIPO) Trademark, plays a crucial role in safeguarding the intellectual property rights of individuals and enterprises operating within the European Union.
The EU Trademark acts as a potent instrument for brand owners to secure exclusive rights over their distinctive elements, including logos, names, slogans, and product packaging. By acquiring registration for an EU Trademark, individuals and businesses can safeguard their brand identity, prevent counterfeiting and unauthorized usage, and foster consumer trust.
Ultimately, the EU Trademark system assumes a pivotal position in promoting innovation, protecting brands, and facilitating fair competition in the European Union.
The EU TM provides the option to obtain protection in all EU states for much less cost compared to separate national trademark registration. The single trademark makes the process of managing and maintenance less complicated as well.
On the other hand, the trademark, which covers many countries, increases the risk of identifying similar brands during the application process or after registration and makes potential disputes more expensive and complicated.
All the national trademarks filed for registration or registered before have the same legal right in a territory of such a country as an EU TM and еру EUTM owner has no privileged position about national registrations.
Responsible for managing the European Union's trademark and design rights is the EU Intellectual Property Office (EUIPO) with headquarters in Alicante, Spain. The EUIPO administers the registration process and maintains databases of registered trademarks and designs.