Alerting system

The more successful the business and the more successful the brand has become, the more likely it is that others will want to use the brand’s fame by imitating or simply copying the TM.

Often, brand owners are faced with a dilemma – to bear the high costs of monitoring the use of their trademarks in other countries, to fight imitators, attempts by squatters, and unscrupulous distributors to register their TMs, or to let the dice roll.

Depending on how large the market is for the company, one of these options is chosen. Due to the fact that the blind eye to the situation in certain markets is applying, brand owners receive less profit from sales in, in their opinion, secondary markets.

But, after the company reconsiders its priorities, it often turns out that it will take a lot of money and time to return at least the rights to its TM in many countries.

Reputational losses for a brand can also become a problem – for many years, products under such a trademark could be counterfeit, which is why consumers have already formed a stable perception of such a brand.

The monitoring system from Pocket IP allows to set up notifications (alerts) when applying for registration of similar TM in the countries specified by the user, including customs registers.

Most importantly, notifications come to the user at the same moment when the information about the application for a similar TM is officially published.

It will also be available to set up alerts for search systems and social networks when the TM or brand name is used by others (illegal sale, fake, or imitation of the original product).

Improvement and automation of the monitoring system of their TM abroad will allow a more effective fight against infringers and earn more for official manufacturers.

FAQ

You can manage your trademark portfolio in an old-fashioned way, mostly running it all manually. Or in a modern way, to adjust business processes with IT solutions, which automatize many daily activities and free your time for more important tasks.

Proper protection of trademark rights demands different actions. Firstly, a trademark should be correctly officially registered in time in all countries, where the company operates. Secondly, a trademark owner should actively monitor new applications to prevent registrations of similar trademarks. The business intelligence of actions with trademarks of other companies helps to watch market trends for the valuation of your IP strategy.

Pocket IP is designed both for specialists of law firms, which manage the Intellectual property portfolio of their clients and for specialists of legal departments of companies. Both types of users will increase the efficiency of their business processes with Pocket IP.

Trademark registered only in country A, won’t protect your rights in country B. To obtain legal protection for your brands, you need to make trademark registration in all the countries you operate or intend to operate in the nearest future. And someone else will register the same trademark. Analysis of the trademark activities of competitors will help to understand prioritized countries for your trademark activities.

Pocket IP service saves time, and money, and increases the efficiency of IP management. Thanks to the automation of many legal processes, you can spend less time visiting separate national and international databases, preparing reports, not missing any deadlines, etc. Customize analytics of trademark strategy of rivals and make optimization of your plans and next steps.